What we do

• Clarify the story: audience, offer, positioning, and what must be true.

• Design the simplest visual system that supports that story (type, color, layout rules).

• Build assets and rules that stay consistent across real usage (web, print, social).

What this helps with

• Your brand feels “fine,” but inconsistent across touchpoints.

• You’ve outgrown the DIY look, and need credibility without visual noise.

• Team members and contractors keep “making it up,” so quality wobbles.

• You need a system that can expand (new offers, new pages, new materials).

• You want design decisions you can explain (and defend) in one sentence.

What’s included

• Discovery

  • Goal alignment + constraints (what success means, what we’re not doing)

  • Audience + positioning pass (simple, usable, not MBA theater)

  • Touchpoint inventory (what must exist now vs later)

• Design

  • Visual direction(s) with clear decision points

  • Core identity system (type, color, spacing/layout rules)

  • Iteration rounds with tight feedback loops (avoid infinite tweaking)

• Delivery

  • Final asset kit (exported correctly for web + print)

  • Lightweight guidelines (how to use it, how not to break it)

  • Optional: handoff support for your web/dev/marketing team

You’ll leave with

• A coherent identity system you can extend.

• A set of assets that work in real contexts (not just a Behance mock).

• Clear rules so future work stays consistent.

• Faster decisions, less second-guessing.

Who it’s for

• You’re growing, and your brand doesn’t match the quality of your work.

• You need clarity and consistency across web, print, and content.

• You want a system, not a one-off “logo drop.”

Who it’s not for

• You want a quick logo with no strategy or usage thinking.

• You need heavy naming, deep research, or large-scale brand architecture (I can refer out).

• You want endless exploration with no decision deadlines.

Format / how it works

• Scoped and quoted after a short discovery call (bespoke by default).

• Milestones, async feedback, and 1–2 live reviews if useful.

• If needed, I can bring in trusted collaborators (copy, strategy, etc.) and stay creative lead.