the challenge
Building Blocks 2025 is a major event uniting Web3 founders, developers, and investors in Israel’s growing crypto ecosystem. The project required a cohesive visual identity and comprehensive suite of digital and physical assets to support the event’s ambitious scale and creative vision.
The solution
The conference needed a brand presence that would stand out in a crowded, fast-evolving tech landscape, attracting both local and international audiences. With a broad range of deliverables including website and digital assets, complex event signage, and environmental graphics, consistency and rapid iteration were essential. The team also had to coordinate between multiple stakeholders, suppliers, and creative partners to ensure all materials reflected the event’s innovative spirit.
The result
A bold, modular visual identity was developed, anchored by custom illustrations and a versatile color palette. This ensured recognizability across print, web, and onsite assets. The website was designed to be dynamic and engaging, featuring clear information architecture and easy updates for agenda, speakers, and sponsors. Print materials such as name tags, large-scale signage, and artwork were created with precise production specs, ensuring seamless execution in the venue environment.
my reflection
Building Blocks 2025 launched with a striking, unified visual presence. This elevated the attendee experience and reinforced the conference’s reputation as an industry leader. Clear and consistent branding across every touchpoint, from digital screens to physical installations, helped drive engagement, sponsorship value, and community buzz. The project’s streamlined process for asset management and stakeholder collaboration set a new standard for future events in the region.
