New Conference Identity
A complete brand identity and design system for PlatforMa Event 2025, powering a standout experience for attendees, speakers, and sponsors.
Client
PlatforMa
Industry
Tech Events
Service
Brand & Visual Identity
Event Collateral
Print Design
Digital Design
Duration
5 Weeks
the challenge
The event needed a recognizable, cohesive brand system that would energize attendees and stand out across a crowded event landscape. The design had to work consistently across multiple touchpoints, from large-scale venue signage and branded swag to digital screens and social media. Fast-moving logistics, multiple stakeholders, and the need for print-ready, production-accurate materials added complexity to the project.
The solution
The event needed a recognizable, cohesive brand system that would energize attendees and stand out across a crowded event landscape. The design had to work consistently across multiple touchpoints, from large-scale venue signage and branded swag to digital screens and social media. Fast-moving logistics, multiple stakeholders, and the need for print-ready, production-accurate materials added complexity to the project.
The result
A dynamic brand identity was created, featuring a vibrant color palette, bold typography, and adaptable layout systems for both print and digital assets. All event materials, from directional signage and banners to name tags, T-shirts, tote bags, and presentation slides, were designed to maximize clarity and visual impact. Social media templates and sponsorship kits were developed to support marketing and community engagement before, during, and after the event.
my reflection
PlatforMa Event 2025 delivered a visually unified and energizing conference atmosphere, making a strong impression on attendees, partners, and sponsors. The new brand system enabled the team to produce high-quality materials efficiently and adapt quickly to last-minute needs. The event’s refreshed identity amplified its reputation as a must-attend gathering for technology and platform professionals, setting a new standard for future editions.
