Inspire, Innovate, Impact
The new brand identity and innovative digital design significantly enhanced Elegant Pack’s market presence
Client
FinSec Innovations Lab
Industry
FinTech
Service
Brand Identity
Website
Marketing
Social Media
Duration
8 Weeks
the challenge
Building on their existing purple and orange color scheme, which reflects ties to their parent companies, we developed gradient patterns that align with the technology and cybersecurity sectors.
The solution
The project included creating a versatile "white label" style guide, enabling seamless adaptation for individual event branding while maintaining a unified visual identity. Ensure consistency, we incorporated Mastercard’s custom font across all materials, grounding the brand in professionalism and innovation.
The result
Needed to maintaint the versatile "white label" style guide ensured consistent yet customizable event branding, while the integration of Mastercard’s custom font reinforced a cohesive and polished visual language across all materials.
my reflection
The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement. The revamped website attracted more visitors, reduced bounce rates, and increased conversion rates. Elegant Pack successfully established a strong, memorable brand identity and an engaging digital platform, solidifying their position as a premium provider in the cosmetic packaging industry.
