Elevating VC's Identity
A strategic brand and website refresh for Collider, positioning them as a leader in the crypto venture capital space.
Client
Collider
Industry
VC / Crypto / Web3
Service
UI / UX Design
Web Development
Brand Identity
Brochure design
Duration
12 Weeks
the challenge
Collider, an Israel-based Web3 venture fund, sought a cleaner, more impactful brand and digital presence to resonate with entrepreneurs and investors. The project focused on modernizing their visual identity and building a user-focused, easily updatable website and set of marketing materials.
The solution
Collider’s existing branding and website were functional but lacked the clarity, sophistication, and “wow” factor expected in the competitive crypto VC landscape. Their site needed to effectively showcase their portfolio and team, differentiate from other funds, and reflect their professional yet innovative culture. Existing content and design systems were cluttered, inconsistent, and hard to manage internally.
The result
We evolved Collider’s brand identity by introducing a minimal, professional visual style, expanded color palette, and simplified typography while retaining core logo elements. The new website was designed and built on Webflow, prioritizing dynamic, component-based layouts for easy content updates. Marketing assets, including an A4 report and presentation deck were redesigned to reinforce the refreshed identity across both digital and print.
my reflection
Collider’s new brand presence now feels sophisticated and uniquely positioned within the Web3 VC space, with a website that is both visually engaging and easy for the team to manage. Portfolio companies and team members are now showcased with clarity and impact, supporting both credibility and recruitment. The refresh has enabled Collider to present a confident, modern image to stakeholders and streamline their go-to-market communications.
