ChickP's Refresh
ChickP needed a refreshed digital identity to appeal to international B2B customers and highlight their plant-based protein innovation.
Client
ChickP Protein
Industry
Food Technology
Service
Website UI / UX
Digtial Style Sheets
Presentation
Marketing Collateral
Duration
18 weeks
the challenge
Their previous website didn’t adequately showcase their product range or communicate their story visually. The project required a complete overhaul of the site’s structure, user experience, and brand visuals, all while maintaining a strong, clean, and modern aesthetic. The team worked with a packed timeline and multiple rounds of stakeholder feedback.
The solution
Discovery & Research: We mapped out ChickP’s target markets and competitors, working closely with the team to clarify messaging and desired outcomes. Visual Identity: Built a cohesive visual system, including new hero imagery, product visuals, and custom icons. The palette was refined for freshness and approachability, and illustrations were updated for consistency. UI/UX Overhaul: Designed a user journey that puts product and sustainability stories front and center. Implemented full-width food illustrations, interactive sliders, and animated button feedback for a dynamic, modern feel. Content Structure: Developed a stronger blog and recipe section, introducing categories for plant-based protein topics and applications. Enhanced site navigation, ensuring easy access to key products and contact points. Technical Execution: Deployed the final build in Webflow, optimizing for performance and accessibility. Coordinated closely with developers to implement requested animations, image scaling, and improvements for larger screens.
The result
The new ChickP website launched on time, receiving positive feedback from both stakeholders and target users. The refreshed design made the product line clearer and more engaging, while the site’s new structure improved navigation and storytelling. Custom animations and thoughtful UI details helped the brand stand out among competitors. The project was completed within the set timeline and budget.
my reflection
Direct, ongoing feedback from both ChickP and the development team allowed for fast iteration and problem-solving. Consistency in visual language across every touchpoint made a major impact. Focusing on real product visuals and use cases helped establish trust and credibility. Future improvement: streamline the stakeholder feedback loop to reduce revision cycles even further.
