PlatforMa is a platform-technology conference in a crowded Israeli tech-event market. The design had to work across dozens of touchpoints, from venue signage and branded swag to digital screens and social media. Five weeks to deliver everything.
No second print run at that timeline. Every asset had to be brand-correct the first time.
System anchor. Color palette, typography, logo usage, layout principles. Every other deliverable references this document.
Directional signs, banners, stage elements. The style guide scaled from a 10-meter banner down to a name badge without redesign.
T-shirts, tote bags, branded items. All pulled from the same design language, all production-ready on first export.
Social media templates, sponsor decks, and event assets. Built so the team could deploy independently without design support.
When the system is strong enough, last-minute changes don't break it. They just use different pieces. That's the whole point.
