Senior designer with 20 years across brand, web, print, and events. Based in Tel Aviv, working globally. I build the system, not just the design.
Most clients come to me wanting one thing: a deck, a website, a logo. What they don't realise is that with just a little extra time, that one thing becomes a system. Guidelines, guardrails, and templates that keep everything on-brand from that point on.
That's the part I care about. Not just delivering the thing, but setting up the non-negotiables so your team can keep producing without needing a designer just to change the text or update a slide. The system keeps you moving.
Four steps, every project. Understand the goal, design the system, build it out, hand it over ready to use.
Design without a business goal is just art. Every decision has a reason behind it. Strategy drives the visuals, not the other way around.
I like bold, clean, and Swiss design. Strong typography, clear grids, space to breathe. If it feels cluttered, it's not finished. But I can do anything.
I don't like saying no. There's always a better solution, and I'd rather find it together than shut the door. Let's talk.
Based in Tel Aviv. Worked across the UK, US, Europe, and Australia. Brands that translate across cultures.
I build systems that work with AI tools, not against them. Templates your team (and their AI) can actually use to keep producing.
Being a designer doesn't mean making pretty pictures. It means visually communicating your business goals, your marketing, your story, all as one thing. Your brand touches dozens of people in dozens of ways. The person calling your support line and the person meeting your CEO will have completely different impressions, no matter how hard you try to control it.
That's where I come in. When your visual system works with your messaging, everything holds together.
