ChickP makes plant-based protein ingredients, the raw material that goes into other food products. Serious science, but the website didn't reflect it. The previous site couldn't showcase the product range or tell the story visually.
Three rounds of stakeholder review, a packed timeline, and a marketing team that needed to update content independently after launch.
Mapped target markets, competitors, and the gap between what ChickP does and how the site told that story.
New hero imagery, product photography direction, custom icons, and a refined palette that communicates freshness.
Product lines and sustainability messaging front and center. Full-width food visuals, clear navigation, interactive elements.
Built, optimized, and handed over. The team updates content, adds blog posts, and manages product pages directly.
The system is clear enough that our team updates the site without design support. That was the whole point.
