Sensibo makes smart climate control devices, thermostats and air purifiers you control from your phone. Strong products, outdated homepage. The site hadn't been touched since 2015. Messaging was buried, product benefits were unclear, and the layout felt cluttered instead of clean.
I rebuilt the homepage around a component-based design system. Every section is a reusable block the team can update without touching code. A simplified hero that leads with benefit, not features. Three product lines, each with a clear story instead of a spec sheet.
Rebuilt the homepage around reusable blocks. Every section is a component the team can update without touching code.
Three product lines crammed together became three clear stories. A simplified hero leads with benefit, not features.
Warm tones, clean typography, generous whitespace. Devices shown in real homes, not on white backgrounds. Premium without being cold.
The internal team swaps content, adds products, and updates copy directly. No developer ticket required.
We collaborated for a year as a writer-designer duo, and he's easily one of the most talented and versatile designers I've collaborated with.