Why I Relaunched My Website AGAIN, and What’s Coming Next?
Apr 8, 2022
Apr 8, 2022
Apr 8, 2022
Apr 8, 2022

Hello there!
I’ve been a bit quiet lately, but for good reason: I just relaunched my website… AGAIN!
Yep, that’s two major overhauls in a year, each with a totally new look and feel. Why’d I do it to myself? Simple: my old site was basically a glorified portfolio. What I needed was something that actually *worked* as part of my business—something more than just a digital handshake, but a real hub where you can see what I’m about, find useful stuff, and (hopefully) stick around.
I’ve been a bit quiet lately, but for good reason: I just relaunched my website… AGAIN!
Yep, that’s two major overhauls in a year, each with a totally new look and feel. Why’d I do it to myself? Simple: my old site was basically a glorified portfolio. What I needed was something that actually *worked* as part of my business—something more than just a digital handshake, but a real hub where you can see what I’m about, find useful stuff, and (hopefully) stick around.
I’ve been a bit quiet lately, but for good reason: I just relaunched my website… AGAIN!
Yep, that’s two major overhauls in a year, each with a totally new look and feel. Why’d I do it to myself? Simple: my old site was basically a glorified portfolio. What I needed was something that actually *worked* as part of my business—something more than just a digital handshake, but a real hub where you can see what I’m about, find useful stuff, and (hopefully) stick around.
I’ve been a bit quiet lately, but for good reason: I just relaunched my website… AGAIN!
Yep, that’s two major overhauls in a year, each with a totally new look and feel. Why’d I do it to myself? Simple: my old site was basically a glorified portfolio. What I needed was something that actually *worked* as part of my business—something more than just a digital handshake, but a real hub where you can see what I’m about, find useful stuff, and (hopefully) stick around.
Before you fire up the design critique engines, a quick disclaimer:
This was my first rodeo with Framer. I started with a paid template (big shoutout to Rizal Yustriadi for the “Chronicles” template!) and hacked it to fit my needs. Sometimes you just need to get moving instead of reinventing the wheel, y’know? Reverse-engineering what other folks build is basically how I’ve learned every tool since day one—be curious, poke around, ask questions.
Framer felt like a breath of fresh air
After years in Adobe and Figma it was an easy transition. Hats off to the Framer team for making web design feel fun (and fast). I switched from Webflow after realizing “thinking like a developer” was slowing me down. Going back to my old Webflow site felt like I’d landed in a foreign country. Plus, I’m a chronic tab-closer and keyboard basher, so having a real Framer app instead of yet another browser tab is a lifesaver.
After years in Adobe and Figma it was an easy transition. Hats off to the Framer team for making web design feel fun (and fast). I switched from Webflow after realizing “thinking like a developer” was slowing me down. Going back to my old Webflow site felt like I’d landed in a foreign country. Plus, I’m a chronic tab-closer and keyboard basher, so having a real Framer app instead of yet another browser tab is a lifesaver.
After years in Adobe and Figma it was an easy transition. Hats off to the Framer team for making web design feel fun (and fast). I switched from Webflow after realizing “thinking like a developer” was slowing me down. Going back to my old Webflow site felt like I’d landed in a foreign country. Plus, I’m a chronic tab-closer and keyboard basher, so having a real Framer app instead of yet another browser tab is a lifesaver.
After years in Adobe and Figma it was an easy transition. Hats off to the Framer team for making web design feel fun (and fast). I switched from Webflow after realizing “thinking like a developer” was slowing me down. Going back to my old Webflow site felt like I’d landed in a foreign country. Plus, I’m a chronic tab-closer and keyboard basher, so having a real Framer app instead of yet another browser tab is a lifesaver.
For the fellow nerds among you:
The entire site—structure, copy, everything except the actual code—was planned in Tana, with a hefty assist from my custom AI (Giga Brain by Strategic Design) and the Focus Streams template. Seven days from concept to launch.
The entire site—structure, copy, everything except the actual code—was planned in Tana, with a hefty assist from my custom AI (Giga Brain by Strategic Design) and the Focus Streams template. Seven days from concept to launch.
The entire site—structure, copy, everything except the actual code—was planned in Tana, with a hefty assist from my custom AI (Giga Brain by Strategic Design) and the Focus Streams template. Seven days from concept to launch.
The entire site—structure, copy, everything except the actual code—was planned in Tana, with a hefty assist from my custom AI (Giga Brain by Strategic Design) and the Focus Streams template. Seven days from concept to launch.
If you want to check out the stuff powering all this:
Poke around, and tell me what you think!
Historically, I’ve been more of a print/marketing guy than a web UI/UX pro, but adapting and scaling is the name of the game now. I even know a photo of me on the site would help, the photo session is in the works, promise.
Historically, I’ve been more of a print/marketing guy than a web UI/UX pro, but adapting and scaling is the name of the game now. I even know a photo of me on the site would help, the photo session is in the works, promise.
Historically, I’ve been more of a print/marketing guy than a web UI/UX pro, but adapting and scaling is the name of the game now. I even know a photo of me on the site would help, the photo session is in the works, promise.
Historically, I’ve been more of a print/marketing guy than a web UI/UX pro, but adapting and scaling is the name of the game now. I even know a photo of me on the site would help, the photo session is in the works, promise.
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Behind-the-scenes access to new templates, design processes, and systems that actually work. Plus early access to everything I build.